Andrus Kaalep

About PureNomadFlow

Hi, I'm Andrus.

I'm curious about health, a positive outlook on life, the new generation of gadgets, and stylish, well-made things that make everyday life simpler. I've worked in consumer electronics, accounting and finance, marketing and sales, and in wellness, coffee and food supplements. Away from work I race sailboats and travel. Everywhere I go I keep asking the same question: why do people in different cultures do things differently?

Andrus KaalepFounder

The train to London

In 2019 I was on a train to London, finishing a client's order on my iPhone, when it hit me: I can work from anywhere, at any time, without a fixed place to do it.

Why this shop exists

There are many very good products a nomad could use, but they get lost among all the others. PureNomadFlow is the place for the stylish, high-quality, tested things a life on the move actually needs. I bring my own experience: what I like, why I like it, and above all the quality. And the style, too.

Own less. Live more.

I don't need many things. Fewer and better is enough: a good phone, a laptop, a power bank, a charger, a backpack and a few changes of clothes. That is enough to do everything I need, on the move and in a new place.

What is always in my bag

My phone and its charging gear. It carries all my communication, my camera and my contact with people.

It has been everywhere with me. Navigating and checking the weather at sea. Travelling through different countries and finding my way: a bed, food, transport, and the forecast that tells me when it's beautiful, when it rains and when I can move on. Keeping in touch with the people close to me and with the new ones I meet. Photos, videos, moments. Pilgrimages, time alone, meeting friends and family. Even a torch in the dark.

What I want you to feel

That it's exciting to open the box: a new thing that makes your life better, and a little more stylish.

Scapades backpack and a laptop open on PureNomadFlow at an airport gate
PNF tested

How I choose

Every product has to earn its place in my own bag first.

  • 01. Quality first

    Poor quality is a no, however good the idea.

  • 02. Real value

    If it adds nothing you don't already have, it stays out.

  • 03. Simpler or better on the move

    If it doesn't make a nomad's life simpler or better, it isn't here.

  • 04. Tested by me

    I tell you what I like and why, from using it, not from the box.

  • 05. Style counts too

    Good things can look good.